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In this episode of American Greed, the
Fyre Festival.

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This glossy promotional video pitches it
as the greatest music festival ever.

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You know, beautiful models frolicking in
the water in the Bahamas.

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Fyre Festival.

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It's supposed to be like the most insane
festival the world has ever seen.

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But Fyre Fest is a complete disaster
that quickly goes viral. Welcome to Fyre

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Festival.

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And the mastermind behind it all, 25
-year -old Billy McFarland.

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Billy had a lot of obvious talents, but
the greatest one was selling himself.

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In scam after scam, he defrauded more
than 100 of his investors of

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$27 million.

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He was a serial fraudster.

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He's someone with a lot of resources.

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He can do either really great things or
also really terrible things.

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We are just in LAX.

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About to go to... Bahamas.

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On April 27, 2017, thousands of ticket
holders and social media

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influencers are flocking to the Fyre
Festival, a star -studded music fest.

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26 -year -old video producer Amanda
Brooks is lured by the promise of

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in this promotional video.

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A villa, gourmet food, an all -star
lineup, even a treasure hunt.

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There were millions of dollars of
prizes, and you could rent the jet skis

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and find the clues, and it sounded like
a really fun experience.

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But the reality on the ground.

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is more like a scene from The Hunger
Games.

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The first thing we see is people running
for tent and fighting over tent.

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People spent $10 ,000 to go to this
thing.

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How could they not have anything set up?

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Like, this is not what I signed up for.

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In the concert industry, there has never
been anything that remotely rivals the

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disaster that the Fyre Festival became.

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But this fiasco isn't the first for
festival organizer Billy McFarland.

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Magnusis is the concierge platform that
connects millennials with new people,

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products, and services.

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In 2015, 23 -year -old Billy McFarland
is the founder and CEO of a buzzworthy

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company called Magnesis.

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And Billy had an idea.

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What if you could create your own black
card?

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McFarland and his friends think the
American Express black card is the

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status symbol. But they don't make
enough money to qualify.

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So McFarland finds a vendor in China and
decides to create his own.

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And Billy knew that would appeal to his
young friends. Yeah, I'll just put this

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on my black card.

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But the Magnesis black card isn't a real
credit card.

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McFarland's company simply takes the
magnetic strip from a user's ordinary

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credit card and duplicates it.

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Cardholders actually link up their real
debit and credit card and use their

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Magnesis card every day regularly.

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It was kind of the...

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In my mind, sort of the champion for the
fake it till you make it kind of crowd.

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For $250 a year, members get a 24 -7
concierge service and access to

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exclusive parties and events.

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He rented a townhouse, a nice townhouse,
and Magnesis cardholders were able to

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use this to hang out in at an open bar.

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You know, rappers come in.

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There's some NBA and NFL players that
started using it.

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And within months, Billy starts
attracting press attention.

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McFarland raises $3 million and counts
billionaire oil and gas titan Aubrey

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McClendon among his early investors.

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That was the biggest calling card he
could possibly bring out. I've got money

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from Aubrey McClendon. Are you in?

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McFarland's staff grows to 20. He
travels by private plane, drives a

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And cements his reputation as one of the
city's hottest young entrepreneurs.

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He's had a great Magnesis Plus launch
party in D .C.

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He had a real sense of, I'm a young man
going places. And if you didn't know it,

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I'll tell you. So we're 20 months in,
and we just eclipsed 10 ,000 members

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across New York City and Washington, D
.C.

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But former employees say that McFarland
is grossly inflating membership numbers

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to make Magnesis appear more successful.

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and the business is actually struggling
for cash.

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Problems with McNeese's really grew as
it attempted to grow. They're making

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promises, you know, to members, we'll
get you a private jet, we'll get you

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tickets to Hamilton.

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McFarland sells tickets to hit Broadway
shows and to A -list concerts like

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Beyonce, Adele, and Kanye West.

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But McFarland doesn't actually have
access.

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He's just taking the cash.

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and buying scalp seats at premium
prices.

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Some members receive their tickets, but
many do not, and headlines show the

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complaints are pouring in.

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They started losing a lot of the
original members, and so it really

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company of failed promises, big dreams,
and a little follow -through.

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By May 2016, McFarlane appears bored
with Magnetis and is looking for his

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move.

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He starts a new company called Fire
Media and touts an app that gives users

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simple way to book celebrities for
events.

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So what he was trying to do is create
almost a tender for artists where you

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would make an offer and book these shows
directly.

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Sort of take out that middle man.

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And McFarlane's new business partner is
rapper Ja Rule.

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Well, I'm going to let my partner in
crime here, Billy McFarlane, Give you

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an introduction of what FIRE is and what
it's bringing to the table.

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How's it going, guys? So three years
ago, I started... Ja Rule, let's just

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was no longer at the peak of his career.

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I mean, to Ja Rule, Billy looked like
the real deal.

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I've loved Ja Rule since I was a kid,
and I really wanted to book talent for

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these small private conferences.

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But then seriously, if you're worth $50
million and you can hire Beyonce,

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You're going to do that from an app?

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Despite the challenges, McFarland does
what he does best.

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You know, Billy had a lot of obvious
talents, but the greatest one was

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himself.

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And investors line up.

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Billy would take money from anybody who
was looking for the next big thing.

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There's a lot of people like that in
Manhattan.

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Marketing executive Carola Jayne sees
promise in the young McFarland.

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Jane is married to a high -profile hedge
fund manager and is a savvy investor

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herself. She reportedly puts together a
$4 million loan to help grow Fire Media.

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And McFarland is off and running.

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He sets up headquarters in a swanky new
office space in Tribeca. With a team of

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engineers and designers building the
app, McFarland is looking for ways to

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promote it.

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And he finds inspiration while on
vacation in the Bahamas and pitches a

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idea to his bartender.

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And he's like, tell her, let me ask you
a question. What do you think about us

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having a music festival here?

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When American Greed returns,

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Billy McFarlane has a vision of a luxury
music festival.

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And he hires the world's top supermodels
to help him sell it.

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We had models flying in, different
models.

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We had Bella Hadid and all those girls.

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In 2016, Billy McFarland is island
hopping in the Bahamas when McFarland

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his private plane runs dangerously low
on fuel.

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The pilot makes a pit stop on Norman's
Cay.

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In the 1970s, the Cay served as a
cocaine smuggling hub for Carlos Lader,

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associate of Pablo Escobar.

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Today, Norman's Cay has just a single
airstrip to serve a few dozen residents.

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Despite these obvious limitations,
McFarlane sees this tiny island as the

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perfect spot to stage a huge music
festival as a way to promote his new

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celebrity booking app.

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I'm like Billy. A music festival on
Arminsky?

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You love to spend, like, a lot of cash
just to get that to work.

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Delroy Jackson is a bartender on the
island.

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Billy is like, I'll see you in two
weeks. I'm like, yeah, whatever, dude.

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Exactly two weeks.

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I saw Billy exit on the plane, right? He
said, I told you I'd be back.

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McFarland is back with his fire media
team in tow, including partner Ja Rule.

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McFarland doesn't have any experience
planning a music festival, but he does

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have a vision of the ultimate fantasy
experience.

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He knew instinctively that if you want
to make this app hot, then you must

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create some advertising or a message
that is hot and sizzling.

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And nothing sizzles more than bikini
-clad supermodels.

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McFarlane shells out more than one and a
half million dollars to hire the

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biggest names in the business.

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Bella Hadid, Emily Ratajkowski, and
Alessandra Ambrosio.

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I bet he was up.

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He said, hey, those are Victoria's
Secret models.

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See, now we're going to have a music
festival, right? But before we had the

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festival, we had to do, like, a
promotional video.

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The money seemed to flow pretty freely.

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We spent close to $40 ,000 on the yacht.

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He wanted me to photograph him on a jet
ski.

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And then he says, like, today we're
going to go film me swimming with the

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sharks.

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Like, were we there for a marketing
video or were we there to, like, hang

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and just have fun?

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At night, that's when the party starts.

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So, you know, I got to make it happen,
right?

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I think it was more just like an excited
child in a

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candy store. I think all of them were
very young and had no real experience.

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Oren Axe is a graphic designer managing
the social media rollout.

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On December 12, 2016, Axe launches the
campaign on Instagram.

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And in a highly coordinated effort, more
than 400 influencers, models, athletes,

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artists, and actors simultaneously post
a mysterious orange tile linked to this

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glitzy video.

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Among them is model and reality TV star
Kendall Jenner, who reportedly has paid

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$250 ,000 for a single post that will be
seen by her 102 million

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followers.

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And you're just getting orange after
orange after orange, and you're asking

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questions.

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The offerings range from general
admission packages with private villas

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$500.

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to a luxury yacht experience costing
$250 ,000.

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This video shown here goes viral, and
tickets are selling fast.

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It marketed a come frolic with the
supermodels lifestyle.

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And you don't have to be anybody.

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You just have to have the money to do
it.

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It was an alluring and a powerful
message.

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And, you know, he got thousands of
people who bought tickets.

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I'm watching that on the islands of
Pablo Escobar.

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I'm like, okay, hey, B, you're looking
good so far, but Pablo Escobar don't own

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this. You're going to get a lawsuit.

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00:14:01,010 --> 00:14:05,070
McFarlane's associates say he was asked
not to mention any connection to drug

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smugglers.

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And Jackson's right.

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Pablo Escobar never actually owned
Norman's key.

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But why let facts get in the way of a
good story?

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He said, yeah, don't worry about that,
man.

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In America, they love the name Pablo
Escobar. So once they see Escobar,

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going to jump on it.

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I'm like, B, all right, that's on you.

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Norman's key officials are reportedly
not amused by McFarlane's myth -making.

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We were immediately kicked off the
premises, and then, you know, FIRE was

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able to do anything related to the FIRE
Festival on that island.

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FIRE Festival is just four months away.

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McFarland needs to find a new island,
and fast.

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You've got to remember, most people
don't plan their own wedding in four

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00:15:04,190 --> 00:15:08,530
And so to anyone involved with music
production, like, you would know that

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you're not going to pull this off.

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When American Greed returns, McFarland
has sold a fantasy and reality bites

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00:15:19,370 --> 00:15:25,390
back. Billy was warned point blank. You
are killing your brand if you sell

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something that doesn't exist.

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00:15:27,390 --> 00:15:29,370
And yet that's exactly what he did.

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In the spring of 2017, this video
promotes a paradise of gourmet food,

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00:15:51,320 --> 00:15:56,340
villas, and supermodels, all on a
private island in the Bahamas.

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From a marketing standpoint, the Fyre
Festival is a stroke of genius and

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generating big buzz.

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00:16:06,380 --> 00:16:09,540
But organizer Billy McFarlane has a huge
problem.

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He has no island.

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00:16:13,070 --> 00:16:17,750
He was just stunningly ignorant of what
it would take to make his promises a

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00:16:17,750 --> 00:16:24,290
reality. After nearly two months of
searching, McFarland finds a spot on

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00:16:24,290 --> 00:16:28,210
Exuma. But Great Exuma is not a remote
or private island.

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00:16:28,590 --> 00:16:34,330
And the festival site is an abandoned
resort development full of roads to

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00:16:34,330 --> 00:16:35,330
nowhere.

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00:16:35,630 --> 00:16:37,950
McFarland doesn't announce the island
change.

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00:16:38,270 --> 00:16:41,230
He just renames it Fire Key.

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00:16:41,960 --> 00:16:48,480
With no infrastructure and no villas,
McFarland will need to build Fire Key

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00:16:48,480 --> 00:16:51,080
the ground up in a mere two months.

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00:16:51,560 --> 00:16:57,020
He thought it would somehow happen
because he imagined it. In fact, they

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00:16:57,020 --> 00:17:01,360
the two largest contractors who do this
type of thing. And Billy and his guys

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00:17:01,360 --> 00:17:03,320
were like, $12 million?

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00:17:03,660 --> 00:17:06,420
You're crazy. This can be done for $500
,000.

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00:17:07,020 --> 00:17:09,060
And I talked to people in the business.

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00:17:09,440 --> 00:17:12,859
Crows who've been doing this for
decades, who go back to Woodstock, who

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00:17:12,859 --> 00:17:15,780
like, this kid had no idea.

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00:17:18,200 --> 00:17:23,400
The fest is scheduled for the same
weekend as the annual regatta, Exuma's

227
00:17:23,400 --> 00:17:24,400
biggest holiday.

228
00:17:24,640 --> 00:17:27,839
And all of the hotels are already sold
out.

229
00:17:28,119 --> 00:17:31,440
They all asked the same question. So
where are these villas?

230
00:17:31,900 --> 00:17:34,840
And Billy said, well, you're going to
provide them.

231
00:17:35,080 --> 00:17:38,420
Nobody had any villas and everybody
thought everybody else was going to

232
00:17:38,420 --> 00:17:39,420
them.

233
00:17:40,040 --> 00:17:43,880
We wanted to understand, okay, how does
the beach look, you know?

234
00:17:44,160 --> 00:17:46,220
And they're like, oh, oh, the beach.

235
00:17:46,760 --> 00:17:48,980
Funny you ask. It's five miles away.

236
00:17:51,420 --> 00:17:54,720
And I'll say in the same way, Billy,
this cannot happen.

237
00:17:55,080 --> 00:17:59,480
Based on the time frame that you want us
to pull this off, it cannot happen.

238
00:18:01,320 --> 00:18:04,460
Despite the warnings, McFarlane plows
ahead.

239
00:18:05,120 --> 00:18:07,100
When I got to site, you know, there was
nothing.

240
00:18:07,400 --> 00:18:08,400
It was just gravel.

241
00:18:09,230 --> 00:18:14,510
Nick Patero is an event producer, one of
dozens brought in to try to pull off

242
00:18:14,510 --> 00:18:15,510
the impossible.

243
00:18:15,630 --> 00:18:19,710
An event like this would take about 18
months of full planning and execution.

244
00:18:20,790 --> 00:18:25,910
But McFarland, as documented here by his
own photographer, doesn't appear

245
00:18:25,910 --> 00:18:31,530
worried. He convinces his team to look
beyond reason and believe in him.

246
00:18:32,270 --> 00:18:35,810
Billy's personality is kind of
intoxicating.

247
00:18:36,840 --> 00:18:38,940
He pulls a yes out of you one way or
another.

248
00:18:41,880 --> 00:18:46,940
Back in New York City, investment
advisor Calvin Wells takes a call from a

249
00:18:46,940 --> 00:18:53,760
friend who was considering investing $5
million in Fire Media, a startup that

250
00:18:53,760 --> 00:18:57,620
McFarlane claims is already worth $90
million.

251
00:18:58,960 --> 00:19:03,880
And when I got the pitch deck, it
showed, you know, headline artists. You

252
00:19:03,880 --> 00:19:05,900
Beyonce on there. You had Jay -Z.

253
00:19:06,440 --> 00:19:09,320
And then they were basically showing
that you could access these people

254
00:19:09,320 --> 00:19:10,320
directly.

255
00:19:12,020 --> 00:19:17,140
Wells knows that these artists are
locked into long -term contracts with

256
00:19:17,140 --> 00:19:18,140
talent agencies.

257
00:19:18,780 --> 00:19:22,660
I believe very firmly that this was not
a legitimate operation.

258
00:19:23,240 --> 00:19:25,480
I said don't invest. It doesn't make any
sense.

259
00:19:26,360 --> 00:19:28,240
His friend won't take the bait.

260
00:19:29,100 --> 00:19:33,820
But Wells discovers McFarland is close
to clinching a deal with Comcast

261
00:19:33,820 --> 00:19:39,300
Ventures, the investment arm of the
cable giant, for an investment of up to

262
00:19:39,300 --> 00:19:40,300
million.

263
00:19:40,660 --> 00:19:46,000
I became sort of alarmed at how
successful he'd been in marketing this

264
00:19:46,520 --> 00:19:52,020
So I'm watching this thing unfold on the
Fyre Instagrams where they posted Fyre

265
00:19:52,020 --> 00:19:57,980
Island. I sort of filtered the photo and
overlaid it with a Google map of Great

266
00:19:57,980 --> 00:20:02,640
Zuma. and saw that basically they had
just sort of colored in the bottom part

267
00:20:02,640 --> 00:20:06,580
a subset map and make it look like it
was an island. I knew that they were

268
00:20:06,580 --> 00:20:07,580
lying.

269
00:20:08,780 --> 00:20:11,980
Wells knows he's on the trail of
something big.

270
00:20:14,040 --> 00:20:21,040
I decided for myself to go check it out
and did some

271
00:20:21,040 --> 00:20:22,480
real gumshoe investigative work.

272
00:20:23,600 --> 00:20:27,680
One of my favorite things that we
discovered was the half -domed tent.

273
00:20:28,240 --> 00:20:32,180
And so when you compare it to the luxury
villa, you know, it's being showed

274
00:20:32,180 --> 00:20:37,040
with, like, electricity and air
conditioning. The juxtaposition, I

275
00:20:37,040 --> 00:20:38,040
pretty great.

276
00:20:39,380 --> 00:20:45,500
Wells warns Comcast not to invest and
creates an anonymous Twitter handle,

277
00:20:45,500 --> 00:20:48,080
Fraud, and tries to get the word out.

278
00:20:48,280 --> 00:20:50,720
Hashtag Fire Festival is a fraud.

279
00:20:51,400 --> 00:20:55,460
But Instagram posts, show tickets are
still selling.

280
00:20:56,880 --> 00:21:00,720
The buzz and the hype around it was just
so intense. You know, the heat of a

281
00:21:00,720 --> 00:21:06,420
thousand suns. It was impossible for
sort of logic and reason to deflate any

282
00:21:06,420 --> 00:21:09,980
the enthusiasm for it. What I didn't
know was who else was going to be

283
00:21:10,740 --> 00:21:16,140
Wells doesn't know it yet, but investors
have already given McFarland millions

284
00:21:16,140 --> 00:21:17,140
of dollars.

285
00:21:19,220 --> 00:21:24,320
When American Greed returns, McFarland's
fantastic vision is on a collision

286
00:21:24,320 --> 00:21:25,720
course with reality.

287
00:21:27,110 --> 00:21:28,950
I said, Billy, you know you're going to
jail for this, right?

288
00:21:29,290 --> 00:21:33,010
I said, because keep in mind, you're
selling the people a dream.

289
00:21:44,250 --> 00:21:51,210
In March of 2017, preparations for the
Fyre Festival kick up to a frenzied

290
00:21:52,010 --> 00:21:56,070
Staff is working around the clock trying
to transform Roker's Point on Great

291
00:21:56,070 --> 00:22:02,210
Exuma into the mythical land of Fire Key
that McFarland has promoted online.

292
00:22:04,550 --> 00:22:09,190
There were, I think, 650 tents that
needed to get put up. We had to now move

293
00:22:09,190 --> 00:22:13,030
assignments from not even what people
paid for to what was built.

294
00:22:15,990 --> 00:22:21,030
McFarland recruits day laborers on the
island, and they show up in droves.

295
00:22:21,470 --> 00:22:23,030
We had basically the whole island.

296
00:22:23,450 --> 00:22:27,150
Everything that was available and free,
we had working on Roka's Point.

297
00:22:28,830 --> 00:22:32,430
Ended up being 18 hours a day, you know?
It was crazy.

298
00:22:34,170 --> 00:22:36,710
Electrician Ricky Curling joins the
team.

299
00:22:37,590 --> 00:22:39,250
Brought all of my electricians there.

300
00:22:39,470 --> 00:22:41,730
We were wiring up kitchens, hooking up
generators.

301
00:22:42,030 --> 00:22:47,010
We were doing it all, you know what I
mean? So the people in the Bahamas, we

302
00:22:47,010 --> 00:22:48,010
in 100%.

303
00:22:49,630 --> 00:22:55,290
Curling is working on credit for
McFarland, but paying 15 of his own men

304
00:22:55,290 --> 00:22:57,150
his pocket week after week.

305
00:22:58,350 --> 00:23:02,470
I said, I got to quit. I can't keep
doing this. I can't keep paying these

306
00:23:03,150 --> 00:23:08,010
But according to Curling, McFarland
assures him and a handful of other

307
00:23:08,010 --> 00:23:14,130
that the money is on the way, and he
sends wire transfer confirmations to

308
00:23:14,130 --> 00:23:18,590
it. So this stuff would come up on the
email or pop up on your phone and said,

309
00:23:18,920 --> 00:23:22,800
Confirmation that money was sent, so we
kept going. Because down here, it's

310
00:23:22,800 --> 00:23:26,820
probably sometimes a week before the
money actually shows up. So if you're

311
00:23:26,820 --> 00:23:27,820
patient, you wait a week.

312
00:23:28,660 --> 00:23:34,200
In New York, dancer and artist Daryl
Thorne is gearing up to perform at the

313
00:23:34,200 --> 00:23:35,200
festival.

314
00:23:35,540 --> 00:23:39,860
I was so excited. I was super excited. I
mean, it seemed like a huge

315
00:23:39,860 --> 00:23:40,860
opportunity.

316
00:23:42,760 --> 00:23:45,480
Thorne creates 36 new headpieces.

317
00:23:46,240 --> 00:23:48,360
and assembled a team of 12 dancers.

318
00:23:49,120 --> 00:23:53,200
The only thing that changed leading up
to the event was that I was encouraged

319
00:23:53,200 --> 00:23:54,200
spend more money.

320
00:23:54,640 --> 00:23:58,000
They called me and said, oh, we want
body paint for all of the guests.

321
00:23:58,220 --> 00:24:02,580
And so three days or four days before I
even went, they had me spend another $3

322
00:24:02,580 --> 00:24:04,920
,000, which came out of my pocket.

323
00:24:05,740 --> 00:24:08,660
What is this facade that you're putting
together that everything's all good when

324
00:24:08,660 --> 00:24:09,780
everything seems to be crumbling?

325
00:24:11,200 --> 00:24:15,640
What no one knows is that Comcast
Ventures has pulled out of the deal.

326
00:24:16,060 --> 00:24:20,380
In a statement to American Greed,
Comcast Ventures says, after conducting

327
00:24:20,380 --> 00:24:24,980
thorough due diligence, we were
unsatisfied with the results and passed

328
00:24:24,980 --> 00:24:25,980
investment.

329
00:24:26,220 --> 00:24:30,120
And without that influx of millions,
everything is collapsing.

330
00:24:31,020 --> 00:24:36,420
And one day the fire credit card bounced
and I personally got charged $1 ,000.

331
00:24:37,460 --> 00:24:42,020
And then customs just completely held
materials because customs bills weren't

332
00:24:42,020 --> 00:24:43,020
paid.

333
00:24:43,429 --> 00:24:48,970
McFarland has burned through all of the
investor money, and he owes millions on

334
00:24:48,970 --> 00:24:50,590
a string of short -term loans.

335
00:24:52,310 --> 00:24:57,970
And after a week, vendors like Ricky
Curling discover the wire transfers are

336
00:24:57,970 --> 00:24:59,990
phony, and there is no money.

337
00:25:00,350 --> 00:25:01,970
How do you do that to someone?

338
00:25:02,170 --> 00:25:05,810
Like, how do you expect, you know,
nobody to find out?

339
00:25:07,190 --> 00:25:09,630
Yeah, good at being fake.

340
00:25:10,730 --> 00:25:12,390
You know, he's good at it.

341
00:25:13,210 --> 00:25:16,950
The walls are closing in on McFarland.

342
00:25:17,250 --> 00:25:21,950
His event producers need money, and they
are demanding it from him now.

343
00:25:22,550 --> 00:25:23,690
So there's no money?

344
00:25:52,580 --> 00:25:56,900
When we were all freaking out, he was
off on a jet ski or off on a dune buggy.

345
00:25:57,420 --> 00:26:00,120
You know, I never saw him buckle under
any pressure.

346
00:26:00,880 --> 00:26:04,240
I physically saw people break down, but
him, never.

347
00:26:04,480 --> 00:26:07,920
The last minute, Billy starts saying,
okay, we're going to go cashless.

348
00:26:09,480 --> 00:26:15,660
Two weeks out, McFarland sends emails
pushing attendees to load up their fire

349
00:26:15,660 --> 00:26:16,720
bands with money.

350
00:26:17,680 --> 00:26:22,900
You can sign up for a yoga class. You
can rent a jet ski. The average festival

351
00:26:22,900 --> 00:26:27,020
goer is loading three grand onto their
wristband.

352
00:26:27,220 --> 00:26:28,440
You don't want to miss out.

353
00:26:29,480 --> 00:26:32,540
Billy went this way because he wanted
the money up front. He needed the money

354
00:26:32,540 --> 00:26:33,540
now.

355
00:26:34,200 --> 00:26:35,940
And the ploy works.

356
00:26:36,810 --> 00:26:41,770
McFarlane reportedly takes in nearly $2
million, and he manages to keep the

357
00:26:41,770 --> 00:26:45,270
festival afloat, but can't stem the tide
of chaos.

358
00:26:46,690 --> 00:26:48,010
Oh, island change?

359
00:26:48,510 --> 00:26:52,390
Must be just an island change, but the
treasure hunt is probably still

360
00:26:52,390 --> 00:26:56,470
happening. And then they switched again,
and then now there's no treasure hunt.

361
00:26:56,790 --> 00:26:58,710
The private beach disappeared.

362
00:26:59,150 --> 00:27:00,370
The private plane disappeared.

363
00:27:01,110 --> 00:27:03,350
The chef disappeared. Like, everything
disappeared.

364
00:27:04,680 --> 00:27:10,020
But Orrin Axe is directed to keep
churning out the same glamorous images.

365
00:27:10,560 --> 00:27:16,280
And the website is still selling VIP
tickets for thousands of dollars and

366
00:27:16,280 --> 00:27:17,960
villas that do not exist.

367
00:27:18,460 --> 00:27:23,600
But some ticket holders are growing
suspicious and turning to social media

368
00:27:23,600 --> 00:27:24,600
answers.

369
00:27:26,420 --> 00:27:28,840
It just kept getting bigger and louder
and louder.

370
00:27:29,120 --> 00:27:33,100
It got to a point where they were backed
against the wall.

371
00:27:33,690 --> 00:27:36,970
It was just immediate texts or emails or
phone calls.

372
00:27:37,350 --> 00:27:39,310
You know, we have to delete this.

373
00:27:40,990 --> 00:27:45,850
They were actively, like, deleting the
questions. We told them not to do it,

374
00:27:45,850 --> 00:27:50,030
it was just like, that was how they
thought that they can stop the noise.

375
00:27:51,650 --> 00:27:53,370
Billy just said, we'll get it done.
We'll be fine.

376
00:27:53,770 --> 00:27:57,710
And I don't know how you can say that
when you promise villas and there are no

377
00:27:57,710 --> 00:28:00,850
villas. No, you've promised fire key.
There's no fire key.

378
00:28:01,470 --> 00:28:06,450
Ultimately, he borrowed so much money in
the end, spent so much money that the

379
00:28:06,450 --> 00:28:09,510
only way he'd ever get his money back
was by putting this thing on.

380
00:28:12,050 --> 00:28:17,990
It is April 27th. The first guests will
be arriving in less than 12 hours.

381
00:28:19,690 --> 00:28:22,430
We're going day four, no sleep.
Everybody's kind of losing it.

382
00:28:24,050 --> 00:28:28,970
And it just started pouring, and I was
like, you know, if this isn't an omen,

383
00:28:29,110 --> 00:28:30,190
then what is?

384
00:28:33,210 --> 00:28:35,750
Even God didn't want this wrestle to get
off.

385
00:28:36,710 --> 00:28:40,450
The tans are soaked, and the site is
ravaged.

386
00:28:41,590 --> 00:28:43,530
I know people who begged to cancel.

387
00:28:43,890 --> 00:28:47,410
We're just not ready. We're going to be
endangering people. How can we do this?

388
00:28:47,490 --> 00:28:48,490
And he couldn't.

389
00:28:48,850 --> 00:28:51,530
And he still thinks that he's going to
get out of it. I just...

390
00:28:51,850 --> 00:28:54,430
That, to me, is one of the great
mysteries of Billy.

391
00:28:58,690 --> 00:29:01,390
I mean, everyone's supposed to be here,
like Bella Hadid,

392
00:29:02,230 --> 00:29:03,270
Kendall Jenner.

393
00:29:04,110 --> 00:29:06,090
Just, it's insane.

394
00:29:07,190 --> 00:29:12,270
It's the morning of Fyre Festival, and
thousands of ticket holders are flooding

395
00:29:12,270 --> 00:29:15,690
the airports, ready for the adventure of
a lifetime.

396
00:29:16,270 --> 00:29:17,930
And we have our wristbands.

397
00:29:18,470 --> 00:29:19,530
There we go.

398
00:29:27,400 --> 00:29:30,340
But there are rumblings of problems on
the ground.

399
00:29:31,180 --> 00:29:37,640
You know, your private plane, the
chartered plane, that's very sketchy.

400
00:29:37,640 --> 00:29:44,020
Blink -182, the musical headliner, has
just announced on Twitter they won't be

401
00:29:44,020 --> 00:29:45,020
performing.

402
00:29:45,140 --> 00:29:48,780
In Exuma, guests are herded onto school
buses.

403
00:29:49,200 --> 00:29:54,280
The moment I realized that this was not
happening and that I've been working on

404
00:29:54,280 --> 00:29:55,280
this like fraud.

405
00:29:55,920 --> 00:30:00,120
It was the moment that we went over the
hill, and I saw on the horizon the

406
00:30:00,120 --> 00:30:02,000
tents. Oh, no!

407
00:30:05,800 --> 00:30:08,620
What's happening? There's no water over
there. Look at the bed.

408
00:30:09,780 --> 00:30:12,180
These are UN refugee tents.

409
00:30:12,840 --> 00:30:17,340
This isn't going to work. Like, this
can't be what this is.

410
00:30:18,340 --> 00:30:22,220
The stages are empty, and it's every man
for himself.

411
00:30:23,340 --> 00:30:26,700
And everybody's looking around. Where
are the villas? Here, have a shot.

412
00:30:27,180 --> 00:30:30,520
They just were handing out bottles to
people because they wanted everyone to

413
00:30:30,520 --> 00:30:31,580
distracted and drunk.

414
00:30:33,660 --> 00:30:38,980
It was just very chaotic. You could tell
that everyone is very stressed and very

415
00:30:38,980 --> 00:30:40,160
tense and very overwhelmed.

416
00:30:41,000 --> 00:30:43,800
We have literally been standing here for
like an hour.

417
00:30:46,440 --> 00:30:51,280
And then Billy stands up on this giant
wooden table and goes, everybody, just

418
00:30:51,280 --> 00:30:52,280
pick a tent.

419
00:30:55,640 --> 00:31:01,020
People stampede for these tents, and
they're wet, they're soggy, and yet

420
00:31:01,020 --> 00:31:06,240
are stealing bed covers and stealing
tents and fighting over them because

421
00:31:06,240 --> 00:31:10,280
are marooned in a foreign country. It's
an absolute disaster.

422
00:31:11,340 --> 00:31:14,000
Festival goers, light up social media.

423
00:31:14,380 --> 00:31:18,320
You know, social media exploded with,
like, hashtag fire fail, hashtag fire

424
00:31:18,320 --> 00:31:19,320
fraud.

425
00:31:19,510 --> 00:31:24,330
Every headliner has backed out. There's
a bunch of people who have nowhere to

426
00:31:24,330 --> 00:31:29,350
stay. It's 8 .36 and people are now just
getting their luggage.

427
00:31:29,750 --> 00:31:36,550
I am stranded in the Bahamas amid
thousands of other extremely unlucky

428
00:31:36,550 --> 00:31:41,290
goers. The fire festival is cancelled,
but it's an absolute circus. I don't

429
00:31:41,290 --> 00:31:42,209
what's going on.

430
00:31:42,210 --> 00:31:45,870
I'm supposed to be getting a massage on
the beach and getting on a jet ski with

431
00:31:45,870 --> 00:31:48,230
Kendall Jenner. It seems like a good
idea.

432
00:31:48,760 --> 00:31:50,140
And then it was such a scam.

433
00:31:52,660 --> 00:31:59,100
When American Greed returns, the
festival collapse has landed Billy

434
00:31:59,100 --> 00:32:01,140
the radar of the feds.

435
00:32:01,720 --> 00:32:05,520
This was people who had been led to a
foreign country with promises of things

436
00:32:05,520 --> 00:32:06,680
that did not exist.

437
00:32:07,040 --> 00:32:12,100
And so it was not only a disaster, it
was pretty clearly a disaster with fraud

438
00:32:12,100 --> 00:32:13,100
at its roots.

439
00:32:14,040 --> 00:32:17,980
Hear from other vendors who say they
were burned by McFarland.

440
00:32:18,410 --> 00:32:21,290
at AmericanGreed .CNBC .com.

441
00:32:21,590 --> 00:32:23,610
Want inside information from the show?

442
00:32:24,150 --> 00:32:26,070
Join the Greed social network.

443
00:32:26,610 --> 00:32:29,110
Like us on American Greed's Facebook
page.

444
00:32:29,530 --> 00:32:30,530
We'll be right back.

445
00:32:38,270 --> 00:32:42,930
Concert goers lured to the inaugural
Fyre Music Festival in the Bahamas this

446
00:32:42,930 --> 00:32:44,330
weekend say they're feeling burned.

447
00:32:48,970 --> 00:32:55,530
On April 28th, 2017, the disastrous Fyre
Festival is making headlines around the

448
00:32:55,530 --> 00:33:00,190
world. And festival attendees are just
trying to get home.

449
00:33:02,850 --> 00:33:03,850
We don't even know.

450
00:33:04,450 --> 00:33:05,450
You're stranded.

451
00:33:05,730 --> 00:33:07,670
We're just waiting on flights to get
here. No!

452
00:33:10,830 --> 00:33:12,250
Everybody forming line.

453
00:33:12,710 --> 00:33:16,810
At the gate, they came for their
paycheck. They're like, hey, we want our

454
00:33:18,700 --> 00:33:23,680
Hundreds of locals on Great Exuma have
worked for weeks on credit, and now

455
00:33:23,680 --> 00:33:25,240
McFarland is gone.

456
00:33:27,560 --> 00:33:32,120
They were demanding answers, but, like,
who do you ask for money, you know?

457
00:33:32,300 --> 00:33:35,220
Like, they came and they left, you know?

458
00:33:37,200 --> 00:33:39,780
They fled the island, basically, is what
happened.

459
00:33:40,760 --> 00:33:43,380
Daryl Thorne is stranded on Exuma.

460
00:33:43,930 --> 00:33:47,330
and says he is still owed more than $21
,000.

461
00:33:47,810 --> 00:33:52,350
I was really upset and really, like, how
could you just leave us? Just leave,

462
00:33:52,470 --> 00:33:56,850
like, and just walk away from this and
leave the people who are working this

463
00:33:56,850 --> 00:34:01,370
event to kind of dig our way out. Like,
that was so upsetting.

464
00:34:02,850 --> 00:34:09,170
Within days, the lawsuits pile up,
including a $100 million class action

465
00:34:10,380 --> 00:34:15,020
Meanwhile, many fire media employees
back home are stunned.

466
00:34:15,400 --> 00:34:19,560
They have been building a platform that
they believe would revolutionize the

467
00:34:19,560 --> 00:34:20,719
talent booking industry.

468
00:34:21,540 --> 00:34:27,179
Now, they discover it's all been lies,
and McFarlane doesn't have answers.

469
00:34:28,179 --> 00:34:34,440
Well, unfortunately, we are not able to
proceed with payroll immediately.

470
00:34:34,840 --> 00:34:39,340
That said, if you want to stick with us,
we'd love to have you.

471
00:34:40,170 --> 00:34:45,090
So I'm unclear as to how you're asking
us to remain employed while not paying

472
00:34:45,090 --> 00:34:46,090
us.

473
00:34:46,690 --> 00:34:50,389
I think we've been misled, to put it
lightly.

474
00:34:50,830 --> 00:34:53,150
Billy, should we have any concern about
the FBI?

475
00:34:55,330 --> 00:34:57,890
I don't know. I think that's an
individual thing.

476
00:34:58,710 --> 00:35:02,510
By now, the FBI is, in fact, on the
case.

477
00:35:04,110 --> 00:35:08,950
McFarland stepped over that line. His
vision was mountainous, but his business

478
00:35:08,950 --> 00:35:09,950
plan was debilitated.

479
00:35:10,950 --> 00:35:16,170
Agents discovered that McFarland lured
investors by claiming fire media was

480
00:35:16,170 --> 00:35:17,230
worth $90 million.

481
00:35:17,870 --> 00:35:19,650
But that was pure fiction.

482
00:35:20,410 --> 00:35:24,630
He produced fake financial statements.
The documents themselves looked

483
00:35:24,630 --> 00:35:29,410
legitimate. And he presented this
persona about himself as being

484
00:35:30,410 --> 00:35:37,170
The FBI finds that McFarland told
investors the FIRE app had more than 4

485
00:35:37,170 --> 00:35:40,730
bookings in a year. In reality, they
were just 60.

486
00:35:41,010 --> 00:35:46,110
He claimed that FIRE Media earned
hundreds of thousands to millions each

487
00:35:46,110 --> 00:35:50,770
in revenue. But in one year, the app
earned just $57 ,000.

488
00:35:51,090 --> 00:35:54,310
He claimed even at one point that there
was a period of time that he had

489
00:35:54,310 --> 00:35:58,030
generated between $40 and $50 million
per month.

490
00:35:58,640 --> 00:36:03,940
McFarland assured investors and lenders
that he could personally guarantee their

491
00:36:03,940 --> 00:36:10,460
money. He claimed to own an island
valued at $8 .4 million and $2

492
00:36:10,460 --> 00:36:13,200
.5 million worth of Facebook stock.

493
00:36:14,120 --> 00:36:18,360
McFarland produced a fake Scottrade
account that showed up $2 .5 million.

494
00:36:18,620 --> 00:36:23,200
In reality, he only possessed about $1
,500 worth of that publicly traded

495
00:36:23,200 --> 00:36:28,960
company. And McFarland created a
completely fictitious buyer for

496
00:36:29,500 --> 00:36:34,740
He had provided to them documents that
stated that he had sold Magnesis for $40

497
00:36:34,740 --> 00:36:39,540
million and that he was going to sustain
millions in profit as a result of it.

498
00:36:39,640 --> 00:36:43,060
In reality, he did not sell the business
and that was a lie to the investors.

499
00:36:44,140 --> 00:36:49,920
Ultimately, McFarland took in more than
$27 million from more than 100

500
00:36:49,920 --> 00:36:52,900
investors. Some of the investors lost
their life savings.

501
00:36:54,890 --> 00:36:58,710
I think it's more indicative of just
like sociopathic behavior.

502
00:36:59,010 --> 00:37:02,990
We're not internalizing the damage that
you're doing. All that you know is that

503
00:37:02,990 --> 00:37:06,050
you're very good at taking people's
money and putting it in your pocket.

504
00:37:07,950 --> 00:37:14,710
On June 30th, 2017, Billy McFarland is
arrested at his apartment and charged

505
00:37:14,710 --> 00:37:15,730
with wire fraud.

506
00:37:16,290 --> 00:37:19,670
While awaiting trial, McFarland is out
on bail.

507
00:37:20,440 --> 00:37:25,920
But even facing potential years in
prison, this serial scammer just can't

508
00:37:25,920 --> 00:37:26,920
himself.

509
00:37:28,740 --> 00:37:29,860
Up next.

510
00:37:30,600 --> 00:37:34,240
We're basically selling a 2018 Grammy
ticket.

511
00:37:34,460 --> 00:37:35,880
VIP access, baby.

512
00:37:49,930 --> 00:37:56,850
In November 2017, disgraced Fyre
Festival founder Billy McFarland is out

513
00:37:56,850 --> 00:37:59,150
on bail, facing fraud charges.

514
00:37:59,930 --> 00:38:01,830
But he hasn't missed a beat.

515
00:38:02,370 --> 00:38:07,810
McFarland is still paying more than $41
,000 a month for his apartment and

516
00:38:07,810 --> 00:38:09,050
hitting up hot spots.

517
00:38:10,790 --> 00:38:14,070
Most criminals want to stay out of the
limelight, so they don't want to do

518
00:38:14,070 --> 00:38:17,150
anything that's going to get them in
trouble. He decided that that didn't

519
00:38:17,150 --> 00:38:18,150
to him.

520
00:38:19,430 --> 00:38:25,590
McFarland quietly starts a new business
called NYC VIP, which claims to sell

521
00:38:25,590 --> 00:38:27,570
tickets to exclusive events.

522
00:38:28,710 --> 00:38:32,270
He didn't want the customers to know
that it was Billy McFarland. So he

523
00:38:32,270 --> 00:38:36,050
recruited an employee that he would pay
and he would be the face of the

524
00:38:36,050 --> 00:38:37,050
business.

525
00:38:37,290 --> 00:38:42,230
Frank Tribble is the front man, but
McFarland is the one calling all the

526
00:38:42,750 --> 00:38:45,690
Let me type up what you want for that
and I'll send it back to you.

527
00:38:46,070 --> 00:38:47,270
All right, Josh.

528
00:38:48,190 --> 00:38:49,370
I'm just going to call the list.

529
00:38:49,770 --> 00:38:52,790
If they don't pick up, you're going to
send them an email. I'll write a shirt

530
00:38:52,790 --> 00:38:53,790
for you right now.

531
00:38:55,030 --> 00:39:00,150
McFarlane shamelessly targets the same
people who were ripped off by the Fyre

532
00:39:00,150 --> 00:39:01,150
Fest.

533
00:39:01,190 --> 00:39:04,390
I'm just saying, how did this person get
my email? How do I unsubscribe?

534
00:39:04,970 --> 00:39:10,150
So a dinner with LeBron James, Coachella
VIP passes, tickets to the Met Gala,

535
00:39:10,190 --> 00:39:11,410
tickets to the Masters.

536
00:39:12,970 --> 00:39:14,930
But the tickets do not exist.

537
00:39:15,670 --> 00:39:18,010
McFarland is back to his old tricks.

538
00:39:36,370 --> 00:39:40,530
He's selling access to exclusive events
that people really want to get into.

539
00:39:40,730 --> 00:39:44,430
With the Grammy Awards, one victim who
had received tickets...

540
00:39:44,670 --> 00:39:48,890
had flown to New York, had bought a new
outfit, had stayed at a hotel and turned

541
00:39:48,890 --> 00:39:52,470
up at the Grammys and was turned away
because there were no tickets for her.

542
00:39:53,630 --> 00:39:58,530
Some 15 victims wire McFarlane more than
$100 ,000.

543
00:40:06,170 --> 00:40:07,990
McFarlane is arrested again.

544
00:40:08,650 --> 00:40:10,550
He was a serial fraudster.

545
00:40:10,770 --> 00:40:12,950
In his own mind, he was too big to fail.

546
00:40:14,600 --> 00:40:19,880
It's very hard for individuals to accept
failure, especially those who feel like

547
00:40:19,880 --> 00:40:20,880
they are bigger than life.

548
00:40:22,340 --> 00:40:27,760
McFarland ultimately pleads guilty to
five counts, including wire fraud and

549
00:40:27,760 --> 00:40:28,760
fraud.

550
00:40:29,420 --> 00:40:32,800
No other fire media employees have been
charged.

551
00:40:35,140 --> 00:40:41,240
McFarland settled civil charges with the
SEC and is barred for life from serving

552
00:40:41,240 --> 00:40:43,820
as an officer or director of a public
company.

553
00:40:44,610 --> 00:40:48,770
The class action claims against Ja Rule
have been dismissed.

554
00:40:49,630 --> 00:40:55,510
He has not faced criminal charges and
tweets that he too was duped by

555
00:40:56,550 --> 00:40:59,310
Ja Rule declined to speak to American
Greed.

556
00:41:00,050 --> 00:41:04,970
The models who promoted the festival
have apologized, saying they couldn't

557
00:41:04,970 --> 00:41:06,950
known it would turn out to be a fraud.

558
00:41:07,790 --> 00:41:11,890
But investors and ticket holders will
never be made whole.

559
00:41:12,630 --> 00:41:18,110
McFarland spent all the money he took
in. The damage was real because

560
00:41:18,110 --> 00:41:22,490
were duped and festival goers were
bilked out of hundreds of thousands of

561
00:41:22,490 --> 00:41:23,490
dollars.

562
00:41:24,210 --> 00:41:29,790
And hundreds of employees and day
laborers will never be paid.

563
00:41:30,070 --> 00:41:33,510
I worked on a weekly rate and I was
never paid once.

564
00:41:34,070 --> 00:41:38,870
And the next six months, a year of my
time in L .A. was like a hellhole of

565
00:41:38,870 --> 00:41:40,470
figuring out where I'm going to pay my
bills.

566
00:41:43,050 --> 00:41:48,230
It was like an island was robbed, you
know, and I can't find an excuse for

567
00:41:49,450 --> 00:41:54,850
Electrician Ricky Curling worked 18
-hour days and says he is still owed $40

568
00:41:54,850 --> 00:41:55,850
,000.

569
00:41:56,390 --> 00:41:59,830
He has six kids to support and has been
hit hard.

570
00:42:00,430 --> 00:42:05,210
So I came this close to losing the
property. I had to borrow money to pay

571
00:42:05,210 --> 00:42:06,169
the property.

572
00:42:06,170 --> 00:42:07,850
So, I mean, I learned a lesson.

573
00:42:08,110 --> 00:42:09,150
Let me put it like that.

574
00:42:09,730 --> 00:42:10,730
Got to be resilient.

575
00:42:11,710 --> 00:42:15,870
If I let that kill me, I still have to
support my family. I can't just dwell on

576
00:42:15,870 --> 00:42:17,710
that. I have to move to the next step,
you know?

577
00:42:19,670 --> 00:42:26,230
Billy McFarland is sentenced to six
years in federal prison in order to pay

578
00:42:26,230 --> 00:42:28,290
million in restitution.

579
00:42:29,590 --> 00:42:32,730
He's expected to be released in 2023.

580
00:42:34,290 --> 00:42:37,910
Billy, you know, Billy's so young. He'll
be out by the time he's 30.

581
00:42:38,430 --> 00:42:41,590
I'm sometimes asked, do you think we've
heard the last of Billy McFarlane? I

582
00:42:41,590 --> 00:42:42,770
mean, after all, the guy's in jail.

583
00:42:43,430 --> 00:42:47,470
And I will bet you $100 that you'll hear
from him again.

584
00:42:48,050 --> 00:42:49,950
I mean, there's just no way he
disappears.

